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        sales engagement

        This is a guest post by Rimma Sytnik – a Senior Digital Marketer at Reply with 4+ years of experience with email & messenger marketing, on-page SEO, and link building.

        Did you know that a nurtured lead can make, on average, a 47% larger purchase than a non-nurtured lead? Did you also know that perceived indifference can cost you 68% of potential customers?

        Buyer journeys are becoming more and more complex, not to mention competitive. To stay afloat, you should maximize every interaction you make with each potential customer. You need to focus on building meaningful relationships with your prospects through consistent personal interactions.

        That is exactly what 新亚药业sales engagement新亚药业 is and, coincidentally, what this Process Street post is all about.

        In this article, we’ll talk about the importance of sales engagement and give you some tips on how to get started. This is a brief overview of what’s to come:

        So, let’s dive in!


        In sales, half of your success depends on how well you’ve prepared. The research, planning, and set up – all the work that usually happens behind the scenes – plays an important role in your sales engagement process.

        Below are the three essential steps to help you get started with sales engagement.


        新亚药业Click here to access the Sales Email Sequence Process!


        Click here to access the Cold Email Checklist for Sales Process!

        To get these templates, log in and them to your account. If you’re not yet a Process Street user, sign up for a free trial.

        新亚药业Pro tip:新亚药业 Don’t put all your eggs in one basket – A/B test your outreach campaign using different email templates, subject lines, variables, or calls to action to see which approach works best.

        新亚药业Choosing the tools新亚药业
        As the number of sales engagement channels grows (as well as the number of touchpoints required to reach a prospect), it’s becoming increasingly harder to keep track of all your engagement activities and prospect interactions.

        This is where sales engagement software comes in handy.

        A dedicated sales engagement platform (SEP) can not only help you orchestrate your planned activities across all your different channels, but it can also measure the efficiency of each channel by keeping track of all your prospect interactions.

        When choosing your SEP, some of the critical aspects to pay attention to are:

        • Supported communication channels
        • Content management and advanced personalization
        • Automation capabilities
        • Scalability of the platform in terms of features and capacity
        • Available integrations with other sales tools in your stack
        • Performance analytics (for both the team performance and prospect activity)

        Aside from that, make sure you check out un-biased user reviews on platforms like Capterra and look at software catalogs, like G2, that allow for a convenient side-by-side comparison of your shortlisted SEPs.


        Once your sales engagement strategy is live, it’s time to 新亚药业track and analyze its performance新亚药业.

        By making sense of the data in your campaign reports, you can source actionable insights on its effectiveness and optimize your strategy accordingly.

        This is also another good reason to start using a sales engagement platform. SEP’s allow you to keep track of key campaign metrics, such as delivery statistics and open rates.

        For example, this is a dashboard snapshot from one of our recent campaigns:


        So, as you can see: 97% of our emails were delivered successfully, 79% were opened and 15% were interested in our offering.

        The more data your platform provides – the better insights you can get about your prospect’s behavior.

        Keep an eye on how the prospects react to each touchpoint within your sales engagement sequence and how they interact with the content you’re sharing. This can help you identify any flaws in your strategy and optimize it for better performance in the future.

        It’s a common misconception to think of sales engagement as a one-time thing. A top-performing sequence might not be as effective in a year’s time; using the same template over and over again for months will only get you so far.

        So, don’t let your sales engagement strategy get stale. Make sure to review it regularly and adjust it to the ever-changing market requirements, add new tools, try other channels, and experiment with the messaging.

        Try using this Process for Optimizing a Process checklist to help you analyze and improve your sales engagement sequence:

        You can use this to define which sequence you want to optimize, measure how it performs, analyze how it can be optimized, decide how to improve it, and then implement the improvements, with a plan to measure it and review it again in the future.

        Click here to access The Process for Optimizing a Process checklist!

        Now we’ve covered how to get your sales engagement strategy off the ground, lets look at how to make it as effective as possible.


        It takes a combined effort and a 100% alignment between your sales and marketing team to build and execute an effective engagement strategy.

        After all, 70% of the buyer’s journey happens before they make their first contact with the sales team. Your sales engagement strategy is probably already running in the background, attracting prospects, long before you’re even aware there may be a new lead.

        That’s why it’s so important to keep your messaging consistent across all channels.

        Also, full alignment between the sales and marketing teams is the only way to ensure a seamless prospect hand-over, without disrupting the buyer experience.


        Aside from personalization, top-performing organizations are also twice as likely to automate their sales processes. And outreach itself, especially the follow-ups, should be at the top of your list when it comes to automation.

        By automating the outreach process, you can speed up your sales engagement while reducing the operational costs and significantly boost its success rate.

        To find out more, watch this webinar, hosted by Process Street, about automating processes:

        Talking of Process Street, how can they help you with sales engagement?


        From working through your sales cadence to optimizing your sales engagement strategy, creating sales engagement processes that the whole team can access, follow, and improve over time, will not only save you time and effort, but it will also allow you to focus on the things that matter. Tasks like prioritizing the quality of your prospect contacts, keeping your communication consistent and personal (even at scale!), and reviewing and improving your processes time and time again!

        We’d love to hear about your sales engagement tips, tricks, and techniques in the comments below. Who knows? You may even get featured in an upcoming article!


        Amanda is a junior content writer at Process Street. She's based in North Yorkshire and has worked in content marketing for a number of years. Her biggest passions in life are writing, her dog Tank, and watching her favorite bands at the Glastonbury music festival.


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