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        communication plan

        Who is Kanye West?

        A musical genius? A passionate campaigner? Jesus? Or a spontaneous, unintelligible twitter ranter?

        I’m telling you, I am Warhol. I am the number one most impactful artist of our generation. I am Shakespeare, in the flesh. Walt Disney. Nike. Google…

        A lot of people here felt like they lost. You know why? Because y’all been lied to. Google lied to you. Facebook lied to you. Radio lied to you

        My greatest pain in life is that I will never be able to see myself perform live

        Kanye West is a brilliant example of how impulsive, unplanned communication can ruin a reputation.

        But it’s not only famous celebrities that suffer the cost of off-the-cuff comms.

        Unplanned communication is costing companies over $37 billion every year. This is no surprise when you consider that over 60% of companies don’t create or follow a communication plan.

        It’s time to stop winging it and start planning it.

        Read this Process Street post, grab our free communication plan template, and learn how to communicate properly, as we go through the following:

        If you’re keen to start planning your communication right now, grab this free Communication Plan Template Checklist:

        Click here to access the Communication Plan Template Checklist!

        (Sign up for a free trial 彩民社区here, if you’re not yet a Process Street user)

        Let’s start talking…

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        communication plan
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        Communication is the exchange of ideas, messages, or information by speech, signals, or writing. In a business context, communication is the process of sharing information to people, inside and outside of a company, to push the organization towards its goals and objectives.

        Get your communication right and you can build your brand, strengthen customer relationships, engage staff, improve your business, and increase sales.

        Get your communication wrong and you can damage your reputation, miss opportunities, alienate customers, demotivate employees, and lose sales.

        Without communication, organizations would not function. If communication is diminished or hampered, the entire organization suffers. When communication is thorough, accurate, and timely, the organization tends to be vibrant and effective” – Cliffs Notes, The Significance of Communication

        Communication is powerful enough to make or break a company and is, therefore, a vital tool for any organization.

        But how do you make sure you get your communication right?

        You guessed it; by planning it.

        A communication plan enables you to get your key messages out to your audiences, in the right way and at the right time. It’s also a way to make sure your messages are consistent, effective, and closely aligned with organizational goals and objectives.

        To emphasize this point, we’ll look at what happens if you don’t plan your communication later, but for now, let’s look at the types of communication you need to plan for.

        This might surprise you…

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        communication plan
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        彩民社区What is it?彩民社区
        An internal communication plan should establish what you want to say to your employees and stakeholders and confirm how and when to communicate it.

        彩民社区Why is it needed?彩民社区
        Internal communication is the cornerstone of your organization. How you communicate with your staff sets a precedent and cultivates your company culture.

        When a strong employee engagement communication plan is in place, it guarantees staff loyalty, motivation and productivity” – TalkFreely, Internal Communications Plan

        Properly planned, and executed, internal communication improves productivity by up to 25%. Whereas poorly planned internal communication undermines employee confidence, elevates stress, reduces productivity, and leads to higher turnover levels.

        彩民社区

        Communication plan
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        彩民社区What is it?彩民社区
        Crises come when they’re least expected. The last thing you want to think about when trying to manage a crisis, is how, what, who, and when to communicate. A crisis communication plan is a set of pre-established steps, designed to help organizations manage their communications during stressful, panicky, and uncertain times.

        彩民社区Why is it needed?彩民社区
        When an emergency occurs, the need to communicate is immediate. Customers, employees, communities, suppliers, stakeholders, the media, and even the government in some cases, need to know what has happened, when it happened, why it happened, and what the consequences are.

        Having a crisis communication plan makes sure the right information reaches the right people in the right way. It guarantees a quick release of information, as well as a consistent message on all company platforms. It’s a proactive way to execute damage control and preserve your brand image.

        If your organization waits until a crisis hits to start planning how to communicate, you’ll likely fail to avoid catastrophe” – Hubspot, 6 Crisis Communication Plans & How to Write Your Own

        So, those are the three key types of communication plan that you, as an organization, should have in place.

        But, regardless of the type of communication plan you’re creating, the company goals and objectives should always remain the center of focus, and it should always provide answers to the following questions:

        • What do you need to say?
        • When do you need to say it?
        • Who do you need to say it to?
        • How do you need to say it?

        More on this later.

        So, we know what a communication plan is and what types of communication plan to create, now we’re going to hone in on the importance of having one in place.

        彩民社区

        Before we talk about how to create a communication template with Process Street, let me first introduce you.

        彩民社区

        Below is a Communication Plan Template Checklist which the team at Process Street has created, to help you build your own communication plans.

        Click here to access the Communication Plan Template Checklist!

        As you’ll see when you access it, this template is a base that you can adapt and build upon to create whatever type of communication plan you need.

        Whether it’s for internal comms, marketing comms, or crisis comms, this template will help you create a tailored communication plan. It will prompt you to think about the general principles around communication, which include:

        • The company’s goals and objectives
        • The key messages you want to send, to help you meet the company goals and objectives
        • The people you need to communicate these key messages to
        • The optimum time to deliver these key messages
        • The best way to reach your target audience

        You can have this template for free (or 彩民社区sign up for a free trial and get it for free), and edit it, according to the type of communication plan you are creating, using these features:

        Alongside the above Communication Plan Template Checklist, you also have exclusive access to our renowned template library.

        彩民社区

        I’ve included a few of them below, to help get you started.

        Ok, I think I’ve probably communicated enough. It’s now over to you!

        Next time you think about communicating an unplanned message, either internally or externally, remember these (surprisingly) wise words, from none other than Kanye West:

        We as human beings don’t always choose the right words…

        So make sure you plan them!

        communication plan
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        We’d love to hear how you create your communication plans in the comments. Who knows? You may even get featured in an upcoming article!

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        Amanda is a junior content writer at Process Street. She's based in North Yorkshire and has worked in content marketing for a number of years. Her biggest passions in life are writing, her dog Tank, and watching her favorite bands at the Glastonbury music festival.


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