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        This is the start of your Social Media Report Template.

        Enter 葛店地铁your basic information葛店地铁 in the form fields below. 

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        Source: Hootsuite.

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        Source: Hootsuite.

        葛店地铁Get to know different social media channels and suss out which one works for you.葛店地铁

        Navigating the seas of social media can often be confusing. With so many social media networks to choose from, it is easy to feel overwhelmed. 

        In a perfect world, this checklist would be run after the completion of a marketing plan once your social media is set up and ready to go. Whether you already have social media accounts set up or still not we recommend taking a look at the images above. They provide a brief introduction on 葛店地铁how to optimize usage of the most popular social media networks. 葛店地铁

        It is important to note that there are plenty of networks and options out there. The social networks you decide to run with depend entirely on what you hope to achieve on these platforms. Each platform has its pros and cons and we highly recommend researching each channel fully before investing in it.

        葛店地铁Use the subtasks below to guide you in your research. 葛店地铁Once you have researched a channel, tick off the box. 

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          Youtube
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          Facebook
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          Instagram
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          Pinterest
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          Twitter
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          Google +
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          Foursquare
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          Reddit
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          Tumblr
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          Tik Tok
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          QZone
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          Snapchat

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        This social media report template will also need you to use some 葛店地铁management and analytical tools alongside your social media accounts. 葛店地铁

        Once you have done the research set yourself up accounts in tandem with this Social Media Report Template checklist.

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        葛店地铁Launch your social media accounts.葛店地铁

        Now that you've done some research you should know which social media channels will work best for you. If you’re still wondering whether you or your brand/business should of shouldn’t be on certain networks then take a step back and do some more research.

        You don’t have to be on every single channel. Choosing what works for you and your customer will help in the long run. The fewer channels you are juggling the easier it will be to build solid, authentic, and trusting relationships with your audience.

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          Youtube
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          Facebook
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          Instagram
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          Pinterest
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          Twitter
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          Google +
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          Foursquare
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          Reddit
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          Tumblr
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          Tik Tok
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          QZone
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          Snapchat

        Setting up your social media channels as business accounts helps to track engagement. Each channel will have a different process for this. 

        Click here to view Instagram's Business Setup as an example.

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        葛店地铁葛店地铁Management accounts ensure that your social media strategy runs smoothly. They automate posting and take the stress away from posting on-time. 

        There are lots of 3rd party posting apps, Saas, and management tools out there.

        These are some of the more popular options (many of them have both free and premium options): 

        Much like the social media channels themselves, the tool you should use depends on what you want to achieve.

        Get researching and once you have set up an account with your tool of choice enter it into the form field below. 

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        葛店地铁Create a calendar to keep track of your content.葛店地铁

        Many of the management tools have a calendar incorporated into the software. The image below features Hootsuite's calendar. Having a content calendar provides a space for you to manage ALL of your content which is important if you are using multiple tools. 

        Using a content calendar such as Google Calendar or Airtable also allows you to invite people to view the calendar. This is really useful if you plan of bringing in a content creator or social media manager. 

        Within Google Calendar anyone with access can view and edit based events.

        Another useful calendar tool is Airtable. Check out the Youtube video below葛店地铁 to understand how to create a content calendar within Airtable. 葛店地铁

        Source: Hootsuite
        Creating a content calendar from scratch in Airtable - Peter Akkies

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        葛店地铁What is the mission statement of each of your social profiles?葛店地铁

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        Source: Canva.

        Social media tactics are vital in ensuring that your content remains evergreen and relevant. 

        We’ve broken down nine evergreen social media marketing tactics that go hand in hand with the best practices of today’s social platforms. If you’re looking to crush your goals, any combination of these strategies is totally fair game.

        If you have a marketing and/or business plan you should have covered your marketing strategy for social media. Use this section to record that data.

        Some examples of tactics are:

        • Influencers
        • Go Live
        • Geotagging (Instagram)
        • Micro-Influencers
        • Re-purpose best content
        • Find personality and voice
        • Connect with advocates relating to your brand
        • Encourage your audience to submit their own content to post

        葛店地铁Identify your tactics below.葛店地铁

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        葛店地铁Gather organic data.葛店地铁

        Download the excel sheet and use it as a template and or the subtasks to create your own document to record all data.

        To recap, metrics are important because they tell if a campaign or strategy is successful over time.

        You can edit this sub-checklist to include the key metrics you want to track.

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          Number of posts
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          Net followers gain or loss
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          Number of likes
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          Post reach
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          Number of comments
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          Number of shares
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          Number of page/profile views
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          Number of clicks on post links
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          Number of clicks on the link in your bio
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          Number of story views
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          Number of video views
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          Top-performing post(s)
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          Number of leads generated
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          Number of conversions
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          Total revenue generated
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          Social share of voice
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          Social sentiment

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        葛店地铁Use this section to record any stand out results.葛店地铁葛店地铁葛店地铁

        Highlighting the standout results is great for comparing data between different months. It is also very useful when choosing future content, setting goals, and optimizing your social media strategy. 

        The information you record in this section will be used to analyze progress of your social media channels. Keep your goals, missions, and overall vision in mind when filling out the next tasks. 

        You will use the data inputted into this section to compare it to assess the overall progress of your social media. 

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          Youtube
        • 2
          Facebook
        • 3
          Instagram
        • 4
          Pinterest
        • 5
          Twitter
        • 6
          Google +
        • 7
          Foursquare
        • 8
          Reddit
        • 9
          Tumblr
        • 10
          Tik Tok
        • 11
          QZone
        • 12
          Snapchat
        • 1
          Youtube
        • 2
          Facebook
        • 3
          Instagram
        • 4
          Pinterest
        • 5
          Twitter
        • 6
          Google +
        • 7
          Foursquare
        • 8
          Reddit
        • 9
          Tumblr
        • 10
          Tik Tok
        • 11
          QZone
        • 12
          Snapchat

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        Compare the data you have gathered with your goals and mission.


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        {{form.Goal_#1}}

        {{form.Goal_#2}}

        {{form.Goal_#3}}


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        {{form.Which_platforms_are_performing_the_best?}}

        {{form.Which_channels_need_more_work?}}

        {{form.Summarize_overall_achievements}}

        {{form.List_standout_comments}}

        {{form.Identify_tactics_that_are_working_well}}

        {{form.Identify_successful_Ads}}

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        葛店地铁Establish four ideas for improvement.葛店地铁

        How will you optimize the performance and progress across your social media channels?

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        You have葛店地铁 identified a number of opportunities to improve your social media channels. 葛店地铁

        More often than not, 葛店地铁carefully reviewing performance metrics and evaluating interaction with audiences葛店地铁 highlights some ways in which you can optimize service delivery. 

        Transform these opportunities built of your key takeaways and ideas for improvement into 葛店地铁clear action items.葛店地铁

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        葛店地铁Save your social media report.葛店地铁

        This is the end of the Social Media Report Template. The data you inputted for each step along with any notes made have been compiled into a final report which you can view below.

        You are presented with the option to create an automation process that will export your report from this checklist as a google document or PDF. The following task contains instructions on how to create this automation using Zapier.

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        {{current_date.full}}

        {{form.Business_or_brand_name}}

        {{form.Your_name}}

        {{form.Your_email}}


        葛店地铁

        {{form.Goal_#1}}

        {{form.Goal_#2}}

        {{form.Goal_#3}}


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        {{form.Channel_#1}}{{form.Mission_channel_#1}}

        {{form.Channel_#2}}{{form.Mission_channel_#2_2}}

        {{form.Channel_#3}}{{form.Mission_channel_#3}}

        {{form.Channel_#4}}{{form.Mission_channel_#4}}

        {{form.Channel_#5}}{{form.Mission_channel_#5}}

        {{form.Channel_#6}}{{form.Mission_channel_#6}}

        {{form.Channel_#7}}{{form.Mission_channel_#7}}

        {{form.Channel_#8}}{{form.Mission_channel_#8}}

        {{form.Channel_#9}}{{form.Mission_channel_#9}}

        {{form.Channel_#10}}{{form.Mission_channel_#10}}

        {{form.Channel_#11}}{{form.Mission_channel_#11}}

        {{form.Channel_#12}}{{form.Mission_channel_#12}}

        {{form.Channel_#13}}{{form.Mission_channel_#13}}

        {{form.Channel_#14}}{{form.Mission_channel_#14}}


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        {{form.Content_you_want_to_post}}

        {{form.Content_you_want_to_avoid}}

        {{form.Target_audience}}

        {{form.Content_posting_summary}}

        {{form.Content_promotion_summary}}

        {{form.Other_strategy_plans:}}


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        {{form.Tactics_for_social_media}}


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        {{form.Analytics_tools:_note_key_takeaways}}

        {{form.Social_ads:_note_key_takeaways}}

        {{form.Which_platforms_are_performing_the_best?}}

        {{form.Which_channels_need_more_work?}}

        {{form.Summarize_overall_achievements}}

        {{form.List_standout_comments}}

        {{form.Identify_tactics_that_are_working_well}}

        {{form.Identify_successful_Ads}}


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        {{form.Extent_of_message_spreading}}

        {{form.Amount_of_participation}}

        {{form.Type_of_participation}}

        {{form.Click_throughs_to_site/store}}

        {{form.Conversation_about_brand}}

        {{form.Key_takeaways}}


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        {{form.Improvement_#1}}

        {{form.Improvement_#2}}

        {{form.Improvement_#3}}

        {{form.Improvement_#4}}


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        {{form.Action_items_to_improve_social_media}}

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        {{current_date.full}}

        {{form.Business_or_brand_name}}

        {{form.Your_name}}

        {{form.Your_email}}


        葛店地铁

        {{form.Goal_#1}}

        {{form.Goal_#2}}

        {{form.Goal_#3}}


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        {{form.Analytics_tools:_note_key_takeaways}}

        {{form.Social_ads:_note_key_takeaways}}

        {{form.Which_platforms_are_performing_the_best?}}

        {{form.Which_channels_need_more_work?}}

        {{form.Summarize_overall_achievements}}

        {{form.List_standout_comments}}

        {{form.Identify_tactics_that_are_working_well}}

        {{form.Identify_successful_Ads}}


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        {{form.Extent_of_message_spreading}}

        {{form.Amount_of_participation}}

        {{form.Type_of_participation}}

        {{form.Click_throughs_to_site/store}}

        {{form.Conversation_about_brand}}

        {{form.Key_takeaways}}


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        {{form.Improvement_#1}}

        {{form.Improvement_#2}}

        {{form.Improvement_#3}}

        {{form.Improvement_#4}}


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        {{form.Action_items_to_improve_social_media}}

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        Finally, 葛店地铁confirm the date of the next social media report.葛店地铁

        We recommend conducting social media reports 葛店地铁once a month 葛店地铁and have a due date for one month from now built into this checklist. This means that you will be reminded in a month's time to run the Social Media Report Template again.

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