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        The first step is to 梁文博record basic information梁文博 about the account that will be reviewed. Below you can input all vital account information.

        If you plan to send the completed report then enter the details of the recipient in the last two form fields below. 


        梁文博Review all key performance indicators (KPIs).梁文博

        If you need a refresher on specific 梁文博PPC metrics梁文博 please review this article by 梁文博Unbounce.

        After managing an ad account for a month or so, you should have a clear idea of what your 梁文博most important PPC metrics梁文博 are. Below we have listed some common KPI's that are tracked in a campaign.

        Remember to tailor this list to align with your specific goals. 

        梁文博Select all KPI's being tracked:梁文博

        • 1
          Average Position
        • 2
          CTR (Click Through Rate)
        • 3
          CPC (Cost Per Click)
        • 4
          CPA (Cost Per Conversion/ Acquisition)
        • 5
          CVR (Conversion Rate)
        • 6
          CPM (Cost Per Impression)
        • 7


        梁文博Check ads to ensure that all sitelinks are properly setup.梁文博

        Include 梁文博as many relevant links梁文博 to support your ads as possible.

        According to Google, your ad could show up to 8 sitelinks at any one time. By setting this up properly you can create 梁文博clear user paths梁文博 that increase lead to conversion rates.

        Sitelinks allow you to deliver specific information (such as product details, store hours, etc...) under your main ad that will direct the user to that specific landing page. 

        Use Sitelinks to Drive Online Sales - Google Best Practices


        梁文博Analyze account keywords and determine if changes need to be made.梁文博

        After a month of running your ads, you should have a good amount of data that has populated the 梁文博k梁文博梁文博eywords page 梁文博of your ads account. You can use this information to 梁文博identify high and low performing keywords梁文博. 

        This gives you an opportunity to assess keywords and ad relevance. A helpful tip is to remove any keywords that have zero traffic. You should also look for new trends or keywords that could help improve your ad conversion rate.

        One good source for梁文博 keyword research is Google Trends梁文博. We have included a video below to discuss this further. 

        How to use Google Trends to Find Sizzling Hot Topic Ideas - Ahrefs


        梁文博Analyze the performance of your ad campaigns.梁文博

        There are 梁文博multiple ways to review your campaign梁文博 performance.

        You can pull reports based on campaign type, setup pre-defined column sets, and view cross-campaign performance utilizing interaction columns.

        Another reporting view that we find very useful is the 梁文博Auction insights report梁文博. This report lets you compare your ad campaign performance to others who are participating in the same action. The data from this report can help you make better strategic decisions within your bidding and budget strategies.

        While reviewing the report you should be able to identify where your campaigns are 梁文博succeeding梁文博 and where you are missing out on 梁文博new ad opportunities梁文博.  

        The auction insight report, which is available for both search and shopping campaigns, provide six different statistics:

        1. 梁文博Impression Share梁文博
        2. 梁文博Average Position梁文博
        3. 梁文博Overlap Rate梁文博
        4. 梁文博Position Above Rate梁文博
        5. 梁文博Top of Page Rate梁文博
        6. 梁文博Outranking Share梁文博

        Be sure that you梁文博 segment your report梁文博 based on time and device for additional insights.

        To access the 梁文博auction insights梁文博 report follow these steps:

        1. Sign in to your Google Ads account.
        2. Click the梁文博 campaigns, ad groups梁文博, or梁文博 keywords梁文博 page menu based on what information you want to see in the report.
        3. Select a specific campaign, ad group, or keyword by checking the box next to each item. Note: you can only select keywords on a single page at a time (unless you run a report for “All”).
        4. Click on梁文博 auction insights梁文博.
        5. You'll now be taken to your Auction insights report. Note: only keywords and ad groups that meet a minimum threshold of activity will have the Auction insights report.
        6. If you selected only Search or only Shopping campaigns or ad groups, you'll see the corresponding Auction insights report. 
        7. If you selected a mix of Search and Shopping campaigns or ad groups, you'll need to select the梁文博 search campaigns梁文博 or梁文博 shopping campaigns梁文博 radio button.


        梁文博Make sure that your budget has been appropriately distributed amongst ads and campaigns. 梁文博

        While reviewing your campaigns the first thing you will want to do is 梁文博verify梁文博 if your daily, weekly, and monthly allocated梁文博 budget is being fully utilized梁文博.

        If you notice non-performing campaigns this is an opportunity to re-work the ad copy, targeting, and keywords. You can also stop those campaigns and focus on further optimizing well-performing campaigns. Be sure you have collected enough data to make an informed decision.  

        PPC Report Template Checklist


        梁文博Summarize all insights from your monthly campaign review. 梁文博

        It is good practice to always document the insights of your monthly report every time you use this PPC Report Template. The results will prove useful when analyzing changes in the account. 


        After your report is complete you will want to email it or print it. 

        梁文博PRO TIP: A great way to merge your data from Process Street with your report is through our integration with WebMerge. 梁文博

        To send the email you can use the email widget below. All you need to do is 梁文博customize the message and upload your file. 梁文博

        Then just 梁文博make sure everything looks okay and hit "Send".梁文博