<address id="092f" ></address>
  • <option id="092f" ></option>

    1. <samp id="092f" ></samp>

    2. <p id="092f" ></p>
      1. <listing id="092f" ></listing><li id="092f" ><tt id="092f" ></tt></li>

        雷霆对马刺

        Use this space to record your details. 

        This section is important if multiple people are incorporated in your brand building process, such as designers or freelancers. It keeps a reference of 雷霆对马刺who edited what and when they did so. 雷霆对马刺

        雷霆对马刺

        雷霆对马刺

        To better understand the role your brand will play within its industry, you need to have a strong understanding of the industry it falls within.

        Refer back to your business plan, it will also be useful for this section.

        雷霆对马刺Use the sub-checklist below雷霆对马刺 to help guide your research. 

        To research an industry further read this article from Chron.  It contains advice on best practices for conducting industry research- what to look for, and how to look for it. 

        • 1
          Understand the competition and the different branding approaches employed
        • 2
          Assess which approaches have been most successful
        • 3
          Determine how your value proposition differentiates from the competition

        雷霆对马刺You can also watch this video雷霆对马刺 from Purdue School of Management to help frame your research: 

        Introduction to Industry Analysis - PurdueLibraries

        雷霆对马刺

        Understanding who falls within your key demographic helps in constructing a brand that can 雷霆对马刺effectively target the right audience. 雷霆对马刺

        Open your Business Plan Document and go to the market research section. Upload the research below. 

        雷霆对马刺Alternatively, 雷霆对马刺use the sub-checklist below and consider each step when researching your brand's key demographic:

        雷霆对马刺Use the form field below to briefly summarize your key demographic.雷霆对马刺

        • 1
          Determine who the key demographic are
        • 2
          Research how the key demographic interact with existing products or services in the field
        • 3
          Gather a small representative sample who you can use as a testing group

        雷霆对马刺Consider some of the points made in this video雷霆对马刺 concerning how to research your target demographics:

        How to Research Your Target Demographic - Firefly Store Solutions

        This video from Shopify introduces the alternative method of targeting psychographics.雷霆对马刺 Check it out.雷霆对马刺

        How to Determine your Target Market - Shopify

        雷霆对马刺

        How you choose your typography is more of an art than a science. 

        Gather a series of options that can help direct your branding concepts. 雷霆对马刺Choose 5 approaches雷霆对马刺 to give yourself some options for review. 

        雷霆对马刺Check out this article雷霆对马刺 from Creative Bloq for 雷霆对马刺15 tips for choosing the right font.

        Or, 雷霆对马刺watch this video below雷霆对马刺 from the California Institute of Arts.

        Introduction to Typography: Choosing a Typeface - Extended Studies at CalArts

        If you are submitting content or product typography as part of the brand audit process then note down typography details below or upload/link the appropriate file.

        雷霆对马刺

        Your brand's voice reflects your 雷霆对马刺brand personality雷霆对马刺, helps you connect with your audience, and helps you stand out from the crowd.

        Use the following sub-checklist to guide you in your雷霆对马刺 journey to finding your brand's voice. 雷霆对马刺

        Create a document with all of your research and link/upload it to this checklist. 

        Finally,雷霆对马刺 summarize your brand's voice in the form field below. 雷霆对马刺

        • 1
          Who are you?
        • 2
          Who you would like to be?
        • 3
          Who are you not?
        • 4
          Why did you start your business?
        • 5
          What makes your brand unique?
        • 6
          What do you stand for as a brand?
        • 7
          What values do you want to share with your audience?
        • 8
          How would you describe your brand in three adjectives?
        • 9
          If your brand was a human, what type of person would it be?

        For more information and some雷霆对马刺 examples of good brand voices雷霆对马刺, check out this YouTube video by Erin on Demand.

        Erin on Demand - How to Find Your Brand Voice

        雷霆对马刺

        Use this section to雷霆对马刺 review the branding ideas.雷霆对马刺


        雷霆对马刺

        {{form.Identify_plans_for_colors}}{{form.Preferences_for_color_palette}}{{form.Dislikes_for_color_palette}}

        雷霆对马刺

        {{form.Details_of_logo_revision}}


        Whether you are running this as an audit or designing a brand from scratch use this section to 雷霆对马刺summarize and compare your ideas.雷霆对马刺

        The sub-checklist below will help guide you in choosing the appropriate branding. 

        • 1
          Establish common themes between the designs
        • 2
          Ensure the typography, color palette, and logo match
        • 3
          Understand what audiences these examples are targeting
        • 4
          Assess the weaknesses of these materials
        • 5
          Record these notes and upload below

        雷霆对马刺

        雷霆对马刺

        雷霆对马刺Review the 5 branding styles and assess any feedback 雷霆对马刺you may have recieved.

        Consider what themes are present in the feedback and 雷霆对马刺what connections you can draw between concepts they opted for and your preferences. 雷霆对马刺

        Use the file upload below to store the feedback and review materials for reference.

        雷霆对马刺

        It is now time to refine your concepts and determine the direction of the branding strategy. 

        From your analysis and based upon the feedback provided on previous materials, choose 3 branding ideas to create in more detail. These will likely have less variety than the last 5 deliverables and may simply be three iterations of the same theme. 

        雷霆对马刺The purpose of this step is to choose the final concept雷霆对马刺. Use your creative skills to refine the brand designs and to demonstrate what the final product may look like.雷霆对马刺 One of these designs will be chosen as the final brand.雷霆对马刺

        雷霆对马刺Utilize the sub-checklist below雷霆对马刺 to guide you. 雷霆对马刺U雷霆对马刺雷霆对马刺se the email widget雷霆对马刺 to send the final designs out for review if necessary. 

        • 1
          Create polished looking logos
        • 2
          Provide an example promotional design for each concept
        • 3
          Include the materials together in a PDF for presentation
        • 4
          Send the 3 options to the client and ask which they would like to move forward with

        雷霆对马刺

        Once the final brand is complete and you have prepared all of the final materials, you can 雷霆对马刺upload them, 雷霆对马刺雷霆对马刺link them雷霆对马刺, and/or 雷霆对马刺use the email widget below to store and send the finished project.雷霆对马刺

        雷霆对马刺

        雷霆对马刺Audit your brands' logo against the new product 雷霆对马刺by following the sub-checklist below and 雷霆对马刺enter key takeaways雷霆对马刺 in the form field.

        • 1
          Correct logo
        • 2
          The right size
        • 3
          High resolution
        • 4
          Correct dimensions

        雷霆对马刺

        雷霆对马刺Audit your brand's existing images and graphics against the new product.雷霆对马刺

        Use the form field below to note whether your recent image posts and graphic content match your branding.

        雷霆对马刺

        雷霆对马刺


        {{form.Logo:_key_takeaways}}

        {{form.Brand_voice:_areas_for_improvement}}

        {{form.Images_and_colors:_do_they_match_branding?}}

        {{form.Images_and_colors:_areas_for_improvement}}

        {{form.Audience_targeting:_summarize_findings}}

        {{form.Audience_targeting:_areas_for_improvement}}

        雷霆对马刺