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        successful product launch tips

        This is a guest post from Dave Schneider, a serial entrepreneur & co-founder of shortlist.io, a marketing “un-agency” that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. Dave loves to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me.

        lol猴哥The vast majority of product launches fail.lol猴哥

        According to a study done by the University of Toronto, the failure rate for new products in the retail grocery industry is 70-80%. And, the situation across all sectors is even more dia, Harvard professor Clayton Christensen estimates that the fail rate of new products across all boards is around 95%.

        Evidently, coming up with an innovative and awe-inspiring product you think people will love is simply not enough. In order to mitigate failure, you will need to prioritize and optimize how you market your product.

        Fortunately, this lol猴哥Process Street article is here to provide you with all the tools and digital hacks you will need to successfully market and launch your product.

        Feel free to jump to a specific section of this post by clicking on the relevant subheader below. If not, just keep on scrolling.

        Read on for a rundown of product launch basics.
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        communication plan

        Who is Kanye West?

        A musical genius? A passionate campaigner? Jesus? Or a spontaneous, unintelligible twitter ranter?

        I’m telling you, I am Warhol. I am the number one most impactful artist of our generation. I am Shakespeare, in the flesh. Walt Disney. Nike. Google…

        A lot of people here felt like they lost. You know why? Because y’all been lied to. Google lied to you. Facebook lied to you. Radio lied to you

        My greatest pain in life is that I will never be able to see myself perform live

        Kanye West is a brilliant example of how impulsive, unplanned communication can ruin a reputation.

        But it’s not only famous celebrities that suffer the cost of off-the-cuff comms.

        Unplanned communication is costing companies over $37 billion every year. This is no surprise when you consider that over lol猴哥60% of companies don’t create or follow a communication plan.

        It’s time to stop winging it and start planning it.

        Read this lol猴哥Process Street post, grab our free communication plan template, and learn how to communicate properly, as we go through the following:

        If you’re keen to start planning your communication right now, grab this free Communication Plan Template Checklist:

        Click here to access the Communication Plan Template Checklist!

        (Sign up for a free trial here, if you’re not yet a Process Street user)

        Let’s start talking…
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        hoshin_kanri_gain_a_competitive_advantage_with_this_lean_management_approach

        After the Second World War, Japan was faced with tremendous infrastructural damage and needed to begin the long, difficult process of repairing pretty much everything. During this time, Allied forces occupied Japan and oversaw the process of reparation – many American experts were enlisted to aid in the efforts to rebuild Japan’s economy and infrastructure, while at the same time ensuring no military force was re-established.

        Among those enlisted was W. Edwards Deming (of the lol猴哥Deming Cycle and PDCA fame). One of the early goals was to begin production of new radios; the problem was, new management was unskilled, production facilities and raw materials were in short supply, and quality management was a big issue.

        Long story short, Deming helped to spearhead the establishment of quality control initiatives focusing on top-level management taking responsibility for clearly defining quality policy and procedures. This kind of quality control framework came to be known as Hoshin Kanri, and it eventually proliferated beyond Japan and over to America and the rest of the globe.

        A 2020 report by the IPMA Organisational Competence Baseline (IPMA OCB) explained that to execute business vision, mission, and strategy, implementation of the Hoshin Kanri approach – also referred to as Hoshin planning – is vital for lean and strategic management, and for future-proofing a business.

        In this Process Street article, you will learn: What Hoshin Kanri is and its history, why you need to implement Hoshin Kanri in your business or line of work, and how you can do this using our free Hoshin Planning: Hoshin Kanri Policy Deployment Process Checklist.

        You can navigate to the most relevant section for you using our quick links below. Alternatively, read on for a gentle introduction to the fundamentals of Hoshin Kanri.

        Let’s go explore the concept of Hoshin Kanri!
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        Product roadmaps are an essential part of understanding how to align your product to a long-term vision for product-market fit. They are also one of the key deliverables for product managers and are useful to almost all teams and stakeholders.

        What the product roadmap should provide:

        • Clear overview of key launch dates and milestones
        • Clearly communicate which teams are responsible for what
        • Clearly communicate important deadlines and time allocation
        • A beacon to align different teams to core company goals and objectives

        What the roadmap shouldn’t include:

        • Goals and objectives unrelated to the product
        • Overload of information about specific product features and specifications for development
        • Big Surprises
        • Too much data without clear association with company goals or objectives

        In this Process Street article, we’ll be looking at:

        First off, here’s a template you can use to get started building your own product roadmap.

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        No Credit Card Required